- the sale of a vehicle which asks for the real guarantee and for a real commitment of the mark which the fabrique.
professional characteristics which are going to be put advanced by their owner. This owner who is easily going to verify the technical skills of what he bought and it in the long term. He will not content itself with an attractive enumeration of characteristics on a paper far from the réalitée or from the simple purchase price.

- the use of expensive materials for his realization
materials used historically cannot be substituted by recent materials without risking to weaken the vehicle and the perfectly mature concept, and without having to rethink even to modify in the reduction certain characteristics so appreciated professionally. So, where the other vehicles are mainly realized plastic, diverse fibers, froths(mosses), (synthetic and polluting matérieux), Defender is mainly still built with even recyclable and 'noble' materials easily such as:
* aluminum Body
* Frames / bridges(decks) / steel or cast iron
* always wooden Dashboard covered with black imitation leather (until 2007)
* plastics(plastic arts) appear only to the not vital places for the vehicle.

- a total commercial paradox which makes of this vehicle a dinosaure. real
A vehicle which tries to meet the requirements customers, while the current commercial culture imposes on the fact that the customer adapts himself to the proposals of the builders(manufacturers). The obvious reason of this exception lives(lies) in the military and professional contracts, from which the actors still remain requiring(demanding) and are not still totally submitted by the investors thirsty for money(silver).

- a vehicle dedicated to a long career(quarry)
A vehicle dedicated to a so long career(quarry) and sold so few copies (for lack of automation among others), demands inevitably a management of spare parts complicated to manage, and often made by specialists.

- the realization by which the costs increase every year, without the profits augmentent.
In the modern automotive sector, the technical exploit do not concern any more directly the vehicle as want to persuade us all the current automobile(automotive) construteurs, but concern the chain(channel) of construction. The realization of vehicles costs less and less expensively, thanks to techniques of realization studied upstream and often common to several vehicles. (However the sale price of rooms(parts,plays) and of conveys increases very year by year according to the only law of the offer / demand and not the quality). So, for example:
  * a car built on a modular base(basis) possesses a more complicated assembly than a car mono-bloc / mono-coque. The advantage of the modular, it is because we can adapt the vehicle in various declensions without rethinking him(it) totally. (SW, Pickup, long, short Version, Truck truck etc.). But the advantage of the mono-block it is the lower(weaker) manufacturing cost.
  * One 4x4 with a box of transfer, box of reduction, costs forcing more expensive than a SUV possessing only an electronic board anti-skating to realize its motricity. ( Unfortunately the latter is not to be often used, because his(her,its) efficiency remains punctual and non-usable durably in difficult environment(middle))
  * A car without frame and without bridges(decks) stays forcing less chére to make... (Unfortunately, the autoexpanding(autocarrier) boxes(cash registers) are not adapted for the hardu, and not possessed cross-country racing(vehicle) no power of payload trés important otherwise semi-trailer would also be already provided with it)
  * A metallic and galvanized bumper is more expensive to make than a plastic bumper paints. ( To the first addict, the one complies but little to come loose, the other one immobilizes the vehicle as long as we not stopped breaking him(it) to throw(cast) him(it) in the safe(chest))
  * The characteristics of Defender are thus totally incompatible with the modern methods of manufacturing, and the cost of realization is more and more dear(expensive), while the customers are not ready to buy more expensively what they bought before cheaper! Only the adaptation of the price(prize) with regard to(compared with) the life seems to be tolerée by the buyers. It is thus difficult for Land Rover to increase still the price(prize) of Defender to compete with the profits of the vehicles of other one ranges or in his competitors.

The Euro standards 6 are not either the real cause of the stop of Defender.